As a photographer, there are moments that transcend the simple act of taking a picture. Recently, I had the privilege of embarking on a special photo shoot for Breakwater Pediatric Center, a new pediatrician office in Charleston, South Carolina, dedicated to serving autistic children. The mission was clear - to capture the essence of inclusivity and care that defines Breakwater Pediatrics and to showcase their commitment to providing a welcoming and supportive environment for all children.
Commercial photography for a pediatrician office
The photoshoot took place not only within the walls of the pediatrician's office itself but also at a new playground in Park Circle, North Charleston, the world's largest inclusive playground. This playground, designed with special needs equipment and facilities to accommodate children with disabilities, provided the perfect backdrop for our vision of celebrating diversity and joy in childhood.
Commercial photography for a pediatrician office taken at the North Charleston Park Circle Playground
Considering Breakwater's branding is a rainbow of primary colors, we requested the children to wear a variety of solid primary colors. We scheduled the shoot at 7:00 am, when the playground opened, to avoid the crowds. We had the playground to ourselves for the first few hours. I then diligently worked to ensure that children and parents not part of the shoot did not appear in the background of the photos.
The photos will be used on the company's new website and email marketing and dripped out over their social media. We did two half-day shoots. The first was on a Saturday afternoon at the pediatrics office, and the second was an early morning Sunday shoot at the playground. I provided over 100 images for them to pick from.
